OluKai kicks off its 5th annual Ho’olaule’a on May 11-12 in Maui, Hawaii. This unique ocean festival brings together the world’s best paddlers to race the legendary 8-mile Maliko downwind run for a chance to win the gender equal prize money of $15,000. To celebrate the competition and OluKai’s ‘Ohana Giveback partners, this year’s entertainment will bring six of Hawaii’s top musical recording artists on one stage, culminating in a night of island music history.
OluKai’s Ho’olaule’a perfectly blends elite competition with family-friendly and traditional cultural activities. This one-of-a-kind festival gathers communities to enjoy canoe sailing, surfing, ancient Hawaiian games, luau, hula, and live music. As the original footwear brand behind the sport, OluKai is pleased to attract the biggest names in SUP (stand up paddle), OC1 and new for this year, OC2 paddlers. Athletes last year included names like Connor Baxter , Andrea Moller and Travis Grant .
Making music history, the Saturday night concert will include performances by six of the top Hawaiian artists in an authentic backyard style Hawaiian Kanikapila; a style of Hawaiian music produced in an impromptu jam session. Paula Fuga, Kimie Miner, Justin Young , Ekolu Kalama and Hawaii’s hottest female recording artist and longtime OluKai brand partner, Anuhea along with Billboard’s #1 Reggae artist, Mishka will all play their original hits as well as special selections, traditional and modern, in various configurations with each other.
Along with over 2,000 event participants and festivalgoers, this year OluKai will host employees, sales reps and retailers from across the country, introducing them to Hawaiian culture through Ho’olaule’a. “As a company we believe that everyone, no matter where they are, can live Aloha. This event brings together friends and family from all areas of the country giving us the opportunity to share ‘Ohana and honor our giveback partners,” says Kerry Konrady director of marketing at OluKai. “One of the most important roles of ‘Ohana is the passing along of shared history and hard-won wisdom to the next generation. All the organizations participating in our Giveback Program are actively involved in this connection of past and future.”